Island Good is great for local products

Brand helps shoppers identify local products

The room was abuzz at the Island Good Session that took place during the 2019 State of the Island Economic Summit Oct. 23 and 24. The consensus from both producers and retailers of Vancouver Island goods was the brand helps them have a voice in marketing their product locally and abroad.

The Island Good brand helps shoppers identify local products (Vancouver Island and Gulf Islands). The idea of introducing an Island brand started in 2013 when Vancouver Island Economic Alliance (VIEA) decided to serve only foods made on Vancouver Island at a luncheon it was hosting. A board member was given a budget and tasked with purchasing foods for the event. What seemed like a simple enough task, turned into a scavenger hunt as the VIEA shopper combed the shelves and display cases of local grocery stores for Island food products. The products could be found on grocery shelves, but a great deal of diligence and label reading was required to source those goods.

Knowing that Vancouver Island has a strong international reputation as a great place to visit and wonderful retirement destination, VIEA identified that a place brand could be used to raise local and international consumer awareness of Island products. In 2018, VIEA launched a six-month pilot project in 45 grocery stores, with retail partners Country Grocer, 49th Parallel Grocery, Quality Foods, and Thrifty Foods, that achieved an average sales lift of 16.4 per cent. Fundamentally, Island Good was created to increase awareness, demand and sales for Island products which we believe leads to increased production, employment and investment on the goods side of the economic equation on Vancouver Island.

Building on the success of the pilot project, VIEA has licensed Island Good with expanding numbers of producers and retailers; built islandgood.ca to serve licensees and aid consumers; and partnered with Tourism Vancouver Island to bring Island Good to tourists. The Island Good brand is now available for any Vancouver Island product from potatoes to airplane parts. Future plans include creating a digital marketing strategy and continued partnerships with retailers and producers.

Look for Island Good wherever you shop. And, for more information on how to be a licensee and to browse current licensees visit www.islandgood.ca.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Symphony pop-up concerts coming to Saltair

Only 40 tickets available so get them soon if you’re interested

Board of Education moves district closure week to March 22-26

Change aligns Cowichan Valley School District dates with others around the province

Langford teens reunited with family after rescue near Chemainus

Friends spent night in missing truck, spotted by RCMP helicopter

Canada Day can’t draw a large crowd this year

Celebrations in Chemainus kept to a minimum with pipers, dance group

No early arrival for summer this year

Nothing is normal during the pandemic, not even the weather here

Horrifying video shows near head-on collision on Trans Canada

The video was captured on dash cam along Highway 1

UPDATE: Vancouver Island skydiving community mourns loss of one of its own

James Smith, 34, of Victoria, dies in Nanoose Bay incident

Elizabeth May endorses Furstenau in BC Greens race

Former federal party leader backs Cowichan Valley MLA

Fraser Valley woman complains of violent RCMP takedown during wellness check

Mounties respond that she was not co-operating during Mental Health Act apprehension

B.C. sees 12 new COVID-19 cases, no new deaths

Three outbreaks exist in health-care settings

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

COVID-19: B.C. promotes video-activated services card

Mobile app allows easier video identity verification

ICBC to resume road tests in July with priority for rebookings, health-care workers

Tests have been on hold for four months due to COVID-19

Would you take a COVID-19 vaccine? Poll suggests most Canadians say yes

75 per cent of Canadians would agree to take a novel coronavirus vaccine

Most Read