A woman wears a protective face mask as she walks past a opened restaurant patio on Granville Street in Vancouver, Wednesday, May 20, 2020. The pandemic may serve as an opportunity for the restaurant industry to innovate in order to avoid closures as public health measures limit the sale of booze and erode already thin profit margins, say addiction and business experts. THE CANADIAN PRESS/Jonathan Hayward

Focus on innovation, not alcohol, key to survival for restaurants: experts

Restaurants and bars have fought the restriction of a 10 p.m. stop on alcohol sales in British Columbia

The pandemic may serve as an opportunity for the restaurant industry to innovate in order to avoid closures as public health measures limit the sale of booze and erode already thin profit margins, say addiction and business experts.

Dr. Rupi Brar said the industry has a chance to pivot in ways that satisfy consumer demand while considering its heavy dependence on high markups on alcohol as well as the negative consequences associated with it.

“We know that the production and marketing and distribution of alcohol does create employment and generate income, but the question is, at what cost?” said Brar, an addiction medicine specialist and consultant in substance use disorders at St. Paul’s and Surrey Memorial hospitals in Metro Vancouver.

She said harms related to alcohol use amount to about $14 billion a year, including for health care.

Restaurants and bars have fought the restriction of a 10 p.m. stop on alcohol sales in British Columbia and similar limits elsewhere in the country, but many have come up with new ways to make money and keep much of their staff employed.

Brar said she and her colleagues nationally have noticed a sharp spike in alcohol consumption during the pandemic, with some of it related to anxiety, including among people who have returned to drinking after years of abstinence.

“There’s no better time than now to really start to think about ways that we can mitigate these harms but still be able to provide access to alcohol,” she said.

Tim Stockwell, scientist at the Canadian Institute for Substance Use Research at the University of Victoria, said alcohol sales at liquor stores have already been maintained as an essential service but provincial health officers’ decisions to limit sales hours at bars and restaurants are justified.

“It’s a complex argument and a balance is needed,” he said of the economic and health factors linked to alcohol. “Bars are like petri dishes for the spread of this virus. Alcohol policy needs to be a priority to protect our public health and safety.

“Clearly, businesses will suffer. It is a reality and they do need sympathy. But it shouldn’t be at the expense of compromising the health of the population and continuing to place a burden, an unnecessary burden, on the health-care system.”

Stockwell said the centre has received funding from the Public Health Agency of Canada to collect alcohol sales data during the pandemic to determine whether consumption from liquor stores and premises including bars and restaurants has fluctuated based on various measures across the country.

Targeted restrictions of alcohol sales may be needed in order to preserve businesses that are financially suffering, he said.

“We have to have a suite of policies that have overall beneficial effects of reducing viral spread and protecting precious health-care resources.”

READ MORE: B.C. to shut down nightclubs, banquet halls; limit late-night alcohol sales at bars

Mark von Schellwitz, vice-president of Restaurants Canada for the western region, said he agrees with Ontario and Quebec’s regulations to limit alcohol sales only in areas where COVID-19 cases are increasing.

He said a similar policy should be adopted in B.C., where Dr. Bonnie Henry has resisted that move and closed nightclubs and banquet halls in early September as COVID-19 cases started rising.

“Some of our members are saying, ‘Why can’t we have a targeted approach by region as well?’ ” he said.

Von Schellwitz said that unlike parties and other gatherings that may account for the spread of the disease, bars and restaurants offer a controlled, safe environment where staff are trained to follow pandemic regulations, such as physical distancing.

Limitations on the number of diners in establishments have forced the industry to innovate in several ways including selling meal kits of raw ingredients, establishing so-called ghost kitchens where meals are cooked and delivered and creating more patio dining, he said.

While takeout delivery has also increased, costs of up to 35 per cent from third-party apps have been a big concern, von Schellwitz added.

“Whether you’re located in Alberta, Ontario, B.C., all restauranteurs are doing whatever they can to help their particular business survive,” he said.

READ MORE: Nightclub closures, liquor sale limits a ‘punch in the gut,’ B.C. industry group says

The industry wants the B.C. government to permanently continue pandemic-related policies, such as the wholesale pricing of alcohol for licensed establishments and allowing alcohol sales with delivery orders.

The B.C. New Democrats promised to keep both changes in the release of its election platform on Tuesday.

Prof. Jarrett Vaughan, who specializes in the hospitality industry at the University of British Columbia’s Sauder school of business, said innovation during and after the pandemic will be key for the restaurant industry, which already has a high failure rate.

Some establishments have previously tried to generate revenue by increasing the cost of particular drinks based on high demand on a given evening, he said, adding that pricing model has not become widespread though it illustrates a focus on alcohol as a moneymaker.

The service offered by restaurants is the draw for diners, who may be keen to gradually return for that experience rather than other innovations, Vaughan said.

“By and large, when you offer a service, it’s really the personal touch that people are looking for. And that is a very difficult thing to innovate beyond because you can’t take the human element of out of it. And the human element is very expensive.”

Camille Bains, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusFood & Dining

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Chris Whiteley and Diana Braithwaite are appearing at the Chemainus Theatre Playbill Dining Room on Nov. 20 and 21. (Photo by Jon Blacker)
Popular blues duo playing two shows at Chemainus Theatre’s Playbill Dining Room

Braithwaite & Whiteley back in town for special dinner performances

HISTORICAL MOMENT
Horseshoe Bay Hotel: The first proprietor was Matthew Howe, who left the mill to build an inn. It even had its own farm which provided food for the household and guests. Records show that J.D. Rockefeller and Andrew Carnegie even stayed there once. (Photo courtesy of the Chemainus Valley Museum)
Historical Moment Oct. 29

Horseshoe Bay Inn Hotel a Chemainus landmark

Vehicles are making the rounds now on Chemainus Road into part of the new roundabout. (Photo by Don Bodger)
Chemainus Road construction Oct. 29

Project continuing to develop, with part of the new River Road roundabout now in use

Police service dog Herc helped RCMP locate and arrest suspects in the Ladysmith area on Oct. 23, 2020, related to a stolen vehicle. (Submitted)
RCMP nab prolific property offender in Ladysmith with assist from police dog Herc

Police attempted to stop the vehicle but it fled from the area towards Chemainus.

NOVEMBER TO REMEMBER
First poppy of a very different campaign leading up to Remembrance Day is pinned on Howard Valleau by Chemainus Legion 191 president Len Lavender alongside Mike Beggs. (Photo by Colin Murphy)
Start of COVID poppy campaign

Remembrance Day service limited to a few but it’s still important to raise funds

Physical distancing signs are a common sight in B.C. stores and businesses. THE CANADIAN PRESS
272 more COVID-19 cases for B.C., outbreak at oil sands project

Three new health care outbreaks, three declared over

This house at 414 Royal Ave. became notorious for its residents’ and visitors’ penchant for attracting police. It was also the site of a gruesome torture in August 2018. It was demolished in 2019. KTW
6-year sentence for Kamloops man who helped carve ‘rat’ into flesh of fellow gang member

Ricky Dennis was one of three men involved in the August 2018 attack

Cpl. Nathan Berze, media officer for the Mission RCMP, giving an update on the investigation at 11:30 a.m., Oct. 30. Patrick Penner photo.
VIDEO: Prisoner convicted of first-degree murder still at large from Mission Institution

When 10 p.m. count was conducted, staff discovered Roderick Muchikekwanape had disappeared

Among the pumpkin carvings created this year by Rick Chong of Abbotsford is this tribute to fallen officer Cont. Allan Young.
Abbotsford pumpkin carver’s creations include fallen police officer

Rick Chong carves and displays 30 pumpkins every year

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

An online fundraising campaign in support of the six-year-old boy, Edgar Colby, who was hit by a car on Range Road Oct. 25 has raised more than $62,000 in a day. (Submitted)
$62K raised in 1 day for boy in coma at BC Children’s after being hit by vehicle in Yukon

The boy’s aunt says the family is “very grateful” for the support they’ve received from the community

Health care employees take extensive precautions when working with people infected or suspected of having COVID-19. THE CANADIAN PRESS/Chris Young
WorkSafeBC disallows majority of COVID-19 job injury claims

Health care, social services employees filing the most claims

Conservative leader Erin O’Toole rises during Question Period in the House of Commons in Ottawa on Wednesday October 28, 2020. (Adrian Wyld/The Canadian Press)
Conversion therapy ban gets approval in principle, exposes Conservative divisions

Erin O’Toole himself voted in favour of the bill, as did most Conservative MPs

Most Read