James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

James Corden on the Late Late Show talking about BC Ferries on Wednesday, Nov. 18, 2020. (Screenshot)

‘You’ll see it when you see it’: BC Ferries mask graphic gains James Corden’s attention

Turns out, James Corden fans were just as quick as B.C. social media users to pick up on the dual imagery

B.C. has made its mark in the late night talk show world yet again – this time thanks to a face mask graphic from aboard BC Ferries.

Earlier this month, the ferry company received widespread attention for a particular graphic intended to depict a man wearing a face mask.

As of this week, face masks are mandatory in all public indoor spaces – although BC Ferries vessels have had similar mandates for several months.

But shortly after BC Ferries unveiled the new signage, social media users pointed out the graphic could be interpreted to be showing male genitalia, making it go viral.

Turns out, James Corden fans were just as quick to pick up on the dual imagery when he showed it Wednesday night on the Late Late Show.

“A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask, because, well, you’ll see it when you see it,” he told the audience, followed by laughter.

“I mean, talk about graphic design – that’s a play on words.”

In a tweet earlier this week, BC Ferries acknowledged the various responses to the design.

“If there was anyone unaware about our mandatory requirement to wear masks … they know now.”

According to BC Ferries, the signs will be replaced in the near future.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

bc ferry

Just Posted

Black Press file photo
RCMP seek suspect in Vancouver Island-wide crime spree

Crimes stretched from Deep Bay to Qualicum, Ladysmith, Chemainus and Youbou

North Cowichan’s committee of the whole have rejected staff’s recommendation to limit the use of fireworks to Halloween. (File photo)
North Cowichan rejects limiting fireworks to Halloween

Municipality decides staff recommendation would be unpopular

Flag exhibit is now set up in the Chemainus Valley Museum. (Photo by Val Galvin)
Fibre artists put their unique twists on climate change exhibit

Red Flag warning label affixed to collection now on display at the Chemainus Valley Museum

Things are looking up for Vancouver Island as zero COVID-19 cases have been reported for the first time since October. THE CANADIAN PRESS/Darryl Dyck
Island records zero new COVID-19 cases for the first time since October

For the first time since October, the province is reporting zero new… Continue reading

Letters to the editor.
Many questions emerge from opioid dealer’s sentence

Leniency hard to fathom, especially after judge’s harsh words

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Most Read