Colourful costumes were part of the Pioneer Days setting for The Baker’s Son. (Photo by Don Bodger)

Colourful costumes were part of the Pioneer Days setting for The Baker’s Son. (Photo by Don Bodger)

Movie generates tourist appeal

Exposure of this kind the best for Chemainus during recovery mode

It may not happen right away and, in fact, it can’t because of COVID, but the impact of having the Hallmark movie The Baker’s Son shot here last week will have a definite payoff down the road for Chemainus.

Make no mistake about it, people pay close attention to the settings of these movies. If the slightest thing in the background or a surrounding scene piques their interest, they want to go there.

Members of the Front Street Pictures crew here for the filming even want to spend more time in Chemainus when they get the chance. The people and the place are the selling point.

“We found the residents here have been very accommodating and very excited and gracious with us,” said Dylan Staniforth, the unit manager for the production.

Even though there wasn’t much time for the crew and cast to do any extracurricular activity, many of them made the most of what little time they had to explore further.

Staniforth picked up four handmade pottery mugs at Rainforest Arts and a beaded bracelet for his wife at Beyond The Usual. He liked what he saw from the community.

Despite being from Victoria and living so close, Staniforth wants to make it a priority to fully appreciate Chemainus.

“A lot of us will be back,” he said. “My wife is wanting to come here again.”

Actor Mark Brandon ventured to the Sawmill Taphouse and Grill and said he was most impressed.

Word will spread from these kinds of endorsements. That kind of publicity is indeed priceless.

Chemainus could certainly benefit from more projects, especially as restrictions from COVID are lifted and the tourists start to return. The Baker’s Son is providing a big shot in the arm, different from the vaccines we’re all waiting for to resume our normal lives.

“Companies like Hallmark understand what the Island and, particularly this week, Chemainus has to offer,” said Staniforth. “The background and scenery and sets is very specific and the scripts that we get.”

If others realize the potential and the appeal, it’s up to the community to keep it going.

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Decorations went up on the “Windward Real Estate” office for Friday’s Pioneer Days filming. (Photo by Don Bodger)

Decorations went up on the “Windward Real Estate” office for Friday’s Pioneer Days filming. (Photo by Don Bodger)

The Owl’s Nest took on a new image as the Duval Boulangerie. (Photo by Don Bodger)

The Owl’s Nest took on a new image as the Duval Boulangerie. (Photo by Don Bodger)

Extras jogging along Willow Street for the backdrop of The Baker’s Son filming. (Photo by Don Bodger)

Extras jogging along Willow Street for the backdrop of The Baker’s Son filming. (Photo by Don Bodger)

U.S. Postal Service box on Willow Street. (Photo by Don Bodger)

U.S. Postal Service box on Willow Street. (Photo by Don Bodger)

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