A voter marks a ballot behind a privacy barrier in the riding of Vaudreuil-Soulanges, west of Montreal, on election day, Monday, Oct. 19, 2015. Online advertising is coming close to rivalling television when it comes to how Canada’s main political parties got their message out to Canadians last fall. The first election expense reports are now public on the Elections Canada website and show the Conservatives outspent the Liberals in their campaign effort with the financially-troubled NDP well behind.THE CANADIAN PRESS IMAGES/Graham Hughes

TV, online ads, take lion’s share of party election spending, new reports show

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million

Online advertising is coming close to rivalling television in election advertising by some of Canada’s major political parties.

The first reports on expenses from last fall’s federal campaign are now public and show the Conservatives outspent the Liberals in their campaign effort with the financially troubled NDP well behind.

For the first time the expense reports are separating out online advertising as its own category, rather than lumping it in with any ads other than television or radio.

In 2019 the Conservatives spent $4.6 million on online ads, the Liberals $3.8 million and the NDP $1.3 million.

Television was still the king of the ad wars, with the Conservatives spending $9.3 million on television ads, the Liberals $5.2 million and the NDP $1.9 million.

Overall the Conservatives spent the most on their campaign, coming it at nearly $29 million, with the Liberals in second at $26 million and the NDP, which struggled to raise money in recent years, well back at $10.3 million.

ALSO READ: B.C. Interior First Nation breaks ground on farm-to-gate cannabis cultivation facility

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Elections

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Canada Day can’t draw a large crowd this year

Celebrations in Chemainus kept to a minimum with pipers, dance group

No early arrival for summer this year

Nothing is normal during the pandemic, not even the weather here

Cowichan Valley prepares schools for September

Further plans will be announced during the summer for the next school year

June rainfall on Thetis Island well above average

Last year’s total of 17.5 mm in June a drop in the bucket compared to this year’s 50.3 mm

North Cowichan partners with province to improve home energy efficiency through rebate program

B.C. government will administer both the new top-up rebate program and provincial rebate program

Police issue warning after baby comes across suspected drugs in Kamloops park

The 11-month-old girl’s mother posted photos on social media showing a small plastic bag containing a purple substance

Collision results in train derailment just east of Golden

The derailment occurred Sunday night, according to a statement from CP

B.C. records 31 new cases, six deaths over three days due to COVID-19

There are 166 active cases in B.C., 16 people in hospital

B.C. highway widening job reduced, costs still up $61 million

Union-only project scales back work to widen Trans-Canada

Greater Victoria nanny pleads guilty to child porn, sexual interference charges

Johnathon Lee Robichaud pleaded guilty to slew of sex crimes

BC Wildfire Service to conduct night vision trials for helicopters in South Okanagan

This technology could assist with future firefighting operations

Victoria man dies after skydiving incident on Vancouver Island

34-year-old had made more than 1,000 jumps

Most Read