Funeral chain creates visual campaign to show dangers of fentanyl

Metro Vancouver funeral chain serves up to five families monthly who’s loved one died from overdose

UPDATE: B.C. Coroners Service chief coroner Lisa Lapointe releases statement on funeral chain’s program, saying the service “does not endorse, and will not be participating in, fear-based initiatives.” See more >


A B.C. funeral and cremation company has rolled out a “very visual” fentanyl prevention program that it hopes will cut the number of drug deaths related to opioids among children and young adults.

Funeral homes and crematoriams see the aftermath of overdose deaths – a statistic continuing to climb across the province.

Tyrel Burton, owner of Alternatives Funeral and Cremation Services, estimates the chain serves four to five families each month after a loved one has died from an overdose.

In a news release Thursday, Burton said the Metro Vancouver company felt it could no longer tolerate those numbers.

“All too often in recent months, we are being called on to assist a distraught family in planning a funeral service for a teen or young adult family member – the result of one terrible and tragic decision,” a blog post on the companies website reads.

Unlike other programs focusing on harm reduction, Burton said, the campaign is instead using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

“Our focus is harm prevention,” he said.

READ MORE: 19 youth have died from overdoses, B.C.’s top doctor tells parents

READ MORE: Carfentanil detected in 37 deaths between June and September

One piece in the campaign is a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

A casket and hearse are also part of the 45-minute presentation aimed at parents and their children aged 12 and up. The video will include speakers, police victim services and the parent of a child who died from a fentanyl overdose who reads a letter.

The company began raising funds for its educational fentanyl program last year, and was met with $5,000 in support.

The campaign is one of several being taken on by professionals at the forefront of the overdose crisis. Since fentanyl arrived in the province, more than 1,500 people have died.

Health authorities such as Fraser Health and Interior Health have taken on poster campaigns urging people “not to use alone,” and community groups, social workers and even businesses in the hospitality industry have led training on how to use overdose-reversing naloxone kits.

“We felt that we had to do something to reach teens and young adults before they become addicted,” Burton said in a news release. “This program is our response to what we see as a critical need.”

Program in response to watching grieving parents

Funeral director John Romeyn in nearby Abbotsford said he backs the program after hearing a comment from a grieving dad.

“I had a father say to me, ‘I was supposed to (be choosing) clothes for my daughter to wear for her graduation. Now I’m picking something to wear for her casket,’ ” he said.

Romeyn said all of those involved in the presentation try to impress on young people that no one is immune from the dangers of fentanyl or other opioids.

“We’ve dealt with pastors’ children and lawyers’ kids, and everyday people who are out there … either experimenting or the casual user who isn’t aware of what’s out there,” he added.

With files from The Canadian Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

More wind storms to hit Vancouver Island, expected to taper off for Christmas Day

Another special weather statement in effect for evening of Dec. 19

Cougars hang tough for first half against Kelsey

Improvement continues, with strong leadership from Simpson, Ngenda

Little Women casts Bennett in a brilliant light

It’s a dream come true for local actress/singer to be performing on the Chemainus Theatre stage

New field house at Cowichan Sportsplex necessary, says manager

Drew Cooper hopes local governments agree

Police incident reported on Cowichan River Bridge

Traffic going across the Cowichan River Bridge at about 1 p.m. on… Continue reading

VIDEO: Ex-NASA engineer pranks mail thieves with glitter bomb trap

Package thefts are common this time of year, but YouTuber Mark Rober used his engineering skills

UBC study could spare cancer patients from side effects of radiation

Her research has drawn a connection of Chromosome 6 genes to pulmonary fibrosis susceptibility.

‘Laverne & Shirley’ star, ‘Big’ director Penny Marshall dies

Marshall died of complications from diabetes on Monday, Dec. 17, 2018, at her Hollywood Hills home. She was 75.

B.C. Court of Appeal to rule in terror case that centres on RCMP conduct

B.C.’s appeal court is scheduled to release a decision today on a couple whose guilty verdict over plotting to blow up the provincial legislature was thrown out by a lower court judge.

Trump backs off on demand for $5 billion to build a border wall

Congress and President Donald Trump continue to bicker over his demand that lawmakers fund a wall along the U.S.-Mexico border.

Canadian detained in China, not clear if related to two other detentions

Reports suggest the person is not a diplomat or entrepreneur doing business in China.

Trudeau sees 2019 election as choice between positive Liberals, divisive Tories

Trudeau is drawing much the same battle lines that propelled the Liberals to a come-from-behind victory in 2015

Snowfall warning issued for Coquihalla, Highway 3

Make sure to equip winter tires if travelling

Lightning top Canucks 5-2 in feisty battle

NHL’s No. 1 team too much for Vancouver

Most Read