Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Lack of security: why Vancouver Island food production is on the decline

Big Read: agriculture a big, expensive commitment as advocates push to make us more food secure

Countdown is on to the 2018 B.C. Summer Games

Cowichan Valley hosts on July 19-22

Province steps up to help Catalyst Paper in war against U.S. duties

Paper company hit with more than 28 per cent in American tariffs

Jersey Day in the Chemainus Valley

Strong show of community support for the Humboldt Broncos

UPDATED: 9 killed, 16 injured after van hits pedestrians in Toronto

Toronto police say nine people have died and 16 are injured

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Judith Guichon steps down as Lieutenant Governor of B.C.

Election decision didn’t make her best moments from the past six years

Vancouver to rake in $30 million in empty homes tax in first year

The tax is the first of its kind in Canada, and was intended to address the city’s near-zero vacancy rate

LGBTQ advocates turn Victoria SOGI protest into dance party

Counter-protest outnumbers anti-SOGI activists on lawn of B.C. legislature

B.C.’s snowpack continues to increase, melting delayed

River Forecast Centre official says sudden melting further into the season could cause flooding

Another B.C. First Nation voices support for Kinder Morgan pipeline

Simpcw First Nation claims people living on one-third of pipeline route support the project

Scooter crash leaves Island man with critical injuries

RCMP said a truck was making a left-hand turn when it collided with the scooter travelling through the intersection

INTERACTIVE MAP: Follow the 2017 Tour de Rock

Follow the Tour de Rock, as they pedal more than 1,000 kilometres fundraising to combat paediatric cancer

Most Read