Cowichan Valley Regional District.

Free marketing boost for Cowichan businesses selling local products

One-year Island Good licence being offered

Cowichan restaurants, retailers and producers selling local products can get a free marketing boost in 2021 from the Vancouver Island Economic Alliance Island Good Program.

Economic Development Cowichan has once again partnered with the VIEA to offer Cowichan businesses a free one-year Island Good licence. VIEA developed the Island Good brand program as a way for customers to easily identify local products on retailer shelves and restaurant menus.

“The need and desire to support local continues to grow,” said Barry O’Riordan, manager of Economic Development Cowichan. “Economic Development Cowichan is delighted to continue to support our local businesses in making use of the Island Good branding to bring attention to locally-made products. This year, we are looking to maximize the visibility of Cowichan producers by challenging as many local restaurants and retail stores to sign up as possible. If you include locally grown/made items on your menu or sell them in your store, then this program is made for you.”

This free licensing opportunity is available on a first-come-first-served basis until the funding is spent. Once accepted, businesses may use the Island Good branding to identify the local items on their shelves, menus and packaging, as well as take advantage of VIEA’s Island Good marketing campaigns.

“We have always identified local products in our stores and believed that working together across all levels was the natural next step,” said Don Florence, vice president of store operations for 49th Parallel Grocery. “We have been a member of Island Good since its inception, and their logo makes it easier for our customers to identify and purchase Island products. It’s good for the customer, good for local producers, good for all of us.”

When the pilot program was launched in 2018, the Island Good branding led to increased sales of local food and beverage products by an average of 16 per cent in 45 grocery stores over a six-month period. The success of the brand has translated into an expansion from food to now include all Vancouver Island made products. Island Good now has more than 135 member-businesses featuring products that range from eggs, tortillas and pickles to cosmetics, furniture and soaps.

“We are so pleased with the response from Island Good business owners stating the importance of the brand, creating community and fostering connection,” said Suzanne Hedges, relationship and business manager for Island Good. “The pandemic has been a catalyst for consumer awareness of local and Island Good has played a meaningful role in strengthening the support for local good producers and the retailers that sell their products.”

Consumers can feel good purchasing Island Good products and knowing they are contributing to the health of our local economy. According to BC Buy Local, for every $100 spent at a local business, $63 is re-circulated into the provincial economy. VIEA notes that every 1 per cent increase in sales of local products equals 50 jobs.

Visit to confirm eligibility and apply for the program.


Just Posted

North Cowichan’s senior environment specialist Dr. Dave Preikshot (pictured) said there’s a wide spectrum of views on carbon credits. (File photo)
Carbon credits expected to be part of discussions around forest reserve

North Cowichan acknowledges wide range of views on issue

Letters to the Editor.
Snipes prank not worth celebrating

Is another form of bullying deserving of a bronze statue?

Letters to the editor.
Money the B.C. government’s priority over health

Case numbers of COVID-19 don’t seem to back up opening the economy

Police have been kept busy dealing with a crime spree throughout the pandemic in North Cowichan/Duncan and elsewhere. (Photo by Don Bodger)
Worrisome time amid a pandemic

Huge drain on finances, rising criminal activity among the concerns

A young woman is believed to have died in a fire on the Malahat Nation reserve early Thursday morning. (Kevin Rothbauer/Citizen)
UPDATE: Woman dies in fire on Malahat Nation reserve Thursday morning

18-year-old victim alerted others to the fire, police say

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

The Queen Victoria statue at the B.C. legislature was splattered with what looks like red paint on Friday. (Nicole Crescenzi/News Staff)
Queen Victoria statue at B.C. legislature vandalized Friday

Statue splattered with red paint by old growth forest proponents

Police cars are seen parked outside Vancouver Police Department headquarters on Saturday, January 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Vancouver police officer charged with assault during an arrest in 2019

The service has released no other details about the allegations

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Denmark’s Christian Eriksen receives medical attention after collapsing during the Euro 2020 soccer championship group B match between Denmark and Finland at Parken stadium in Copenhagen, Saturday, June 12, 2021. (AP Photo/Martin Meissner, Pool)
Christian Eriksen in stable condition, Euro 2020 match resumes

Eriksen was given chest compressions after collapsing on the field during a European Championship

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

As stories of the horrors of residential schools circulate after the Tk’emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
2 sides of the same coin: Ex-foster kids identify with residential school survivors

Grand Chief Stewart Phillip says the child welfare system takes Indigenous children from their families

Most Read