Randy Blair, Black Press Media Chief Operating Officer.

Community drives transformation of local news

Black Press Media reaches historic audience milestone

It’s an exciting time for Black Press Media, launching into 2020 with the largest audience in its history.

And none of it would be possible without our readers and viewers in communities throughout the province.

“Black Press Media has a long history of supporting individuals, organizations and businesses across B.C. who are working really, really hard to improve the quality of life for so many British Columbians,” says Randy Blair, Black Press Media’s Chief Operating Officer.

“We consider it an honour, a privilege and our responsibility to tell the stories of those who are making their communities – our communities – stronger.”

How has the B.C.-based media company reached its audience milestone?

“Black Press Media is really undergoing a transformation,” Blair explains.

“We’re really focused on engaging our audience across social and digital channels in addition to print,” he says, pointing to Black Press Media’s audience of four million unique website visitors each month and more than one million followers across its social media channels. And that’s in addition to its large, loyal print audience of millions of readers per week.

Driving that growth is a commitment to delivering the content its readers and viewers are looking for, from breaking news to in-depth features, created by Black Press Media’s 185 journalists on the ground in communities across the province – the largest of any news-gathering organization in BC.

As Black Press Media has evolved, so has the skill set of this team of award-winning journalists, whose broadcast expertise and social media skills complement their ability to tell compelling, informative stories.

“Today we have on our team videographers, video editors, script writers, and social media and SEO experts – these are the competencies we need to be successfully engage audiences across our digital and social platforms.”

So, what’s next for Black Press Media?

“It’s exciting that we have so many more opportunities to reach people than we had even five years ago,” Blair says.

Blair is also excited for Black Press Media’s continued emphasis on giving back, at both a local and a provincial level. As the “Heart and Soul of the Community,” initiatives like the current grocery giveaway supporting local food banks are instrumental in bolstering those values.

“It’s a way for us to give back to the communities that have supported us for so long, and do everything we can to make them a better place to work and live.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vancouver firm awarded contract for North Cowichan’s OCP project

Comprehensive review and update being undertaken

Vehicle and welding machines recovered from theft at Geo-Tech Industries

Suspects still not identified from early Tuesday morning break-in at Crofton business

For the love of dogs and cats

Here’s the top 15 from photos you sent in for Valentine’s Day

North Cowichan to create three new positions in 2020

Move would raise the proposed tax increase for the year from 4.03% to 4.49%

VIDEO: 7 things you need to know about the 2020 B.C. budget

Surplus of $227 million with big spending on infrastructure and capital projects

Island wildlife rescue centre sees 9 poisoned birds since January

MARS trying to fundraise for ‘rigorous and expensive’ lead poisoning treatment

Via Rail lays off 1,000 employees temporarily as anti-pipeline blockades drag on

The Crown corporation has suspended passenger trains on its Montreal-Toronto and Ottawa-Toronto

VIDEO: Knife-wielding man arrested after barricading himself in Lower Mainland Walmart

A man had barricaded himself in the freezer section of the fish area at a Walmart in Richmond

Budget 2020: Weaver ‘delighted,’ minority B.C. NDP stable

Project spending soars along with B.C.’s capital debt

B.C. widow ‘crushed’ over stolen T-shirts meant for memorial blanket

Lori Roberts lost her fiancé one month ago Tuesday now she’s lost almost all she had left of him

Higher costs should kill Trans Mountain pipeline, federal opposition says

Most recent total was $12.6 billion, much higher than a previous $7.4-billion estimate

Wet’suwet’en hereditary chiefs say they’ll meet with ministers if RCMP get out

Federal minister in charge of Indigenous relations has proposed a meeting to diffuse blockades

Trees Cannabis director fined $1.5M for selling marijuana

Fine follows provincial crackdown on popular dispensary

Most Read